Event Reference
Event reference and tracking documentation
The canonical runtime reference for embedded Imprints is Web SDK Events.
Each event represents a specific user interaction: viewing content, navigating a format, opening a Frame, clicking a CTA, voting in a poll or completing a quiz.
Use the Web SDK event reference for current event names, trigger conditions and payload fields. The pages below remain available for existing links, but may not include every current Web SDK event.
Current Web SDK visibility tracking includes imprint_viewed, imprint_qualified, imprint_left, $pageview and $pageleave. Page view and page leave tracking runs across supported rendering modes, including ADS. Stories tracking includes story_viewed, story_clicked, story_opened and story_left.
Form Tiles render in embedded Imprints, including Yes/No and multiple-choice inputs. Embedded and standalone Form Tiles emit the same form funnel events, including form_viewed, form_started, field_filled, form_submitted and form_completed. See Web SDK Events and Form Tile metrics for the full event contract.
Selected click and tap events include container-relative heat-map coordinates: imprint_click_x_px and imprint_click_y_px.
Media URL properties reflect the URL selected by the Web SDK. For Cloudinary-hosted media, this is the selected delivery URL when available, with publicUrl or secureUrl as the fallback.
Imprint-level events
High-level engagement across the entire display or layout.
Tile-level events
Direct interactions with individual content tiles (e.g. views, clicks), including those rendered as Frames.
Last updated