> For the complete documentation index, see [llms.txt](https://docs.amondo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.amondo.com/analytics/event-reference/event-properties.md). # Event Properties This page outlines all the properties commonly attached to analytics events triggered within Amondo. Each property includes a description, data type, and example value to help with implementation, debugging, and analysis. These properties apply across different Imprint formats and Tile types, depending on the specific event being tracked. | **Property** | **Type** | **Description** | **Example** | | ------------------------ | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------ | | `imprint_id` | String | Unique identifier for the Imprint | `c7ea455f-5074-4968-bf72-3e2e899122c0` | | `imprint_mode` | String | Format of the Imprint, for example `GALLERY`, `CAROUSEL` or `STORIES` | `GALLERY` | | `rendering_mode` | String | Rendering mode used by the Web SDK, for example `NORMAL` or `ADS` | `NORMAL` | | `sdk_version` | String | Version of the SDK being used | `4.6.3` | | `viewport_w` | Numeric | Page viewport width in CSS pixels, host-provided or SDK-measured | `390` | | `viewport_h` | Numeric | Page viewport height in CSS pixels, host-provided or SDK-measured | `844` | | `scroll_y` | Numeric | Page scroll offset in CSS pixels, host-provided or SDK-measured | `2400` | | `viewport_source` | String | Viewport measurement source: `host_provided`, `sdk_measured` or `unavailable` | `host_provided` | | `slide_id` | String | Unique identifier for a slide in Carousel or Stories | `374ea8ff-f0e6-40b0-b739-ecfc6c73e09c` | | `slide_index` | Numeric | Index of the current slide | `0` | | `direction` | String | Direction of navigation (e.g. `next`, `previous`) | `next` | | `subsequent_slide_id` | String | ID of the next slide navigated to | `da36e970-9954-4ceb-8a56-b9c0e5625010` | | `subsequent_slide_index` | Numeric | Index of the next slide | `1` | | `page_id` | String | Identifier for a page view | `-` | | `page_index` | Numeric | Index of the page in sequence | `-` | | `scrolled_percentage` | Numeric | Percentage of vertical scroll completion | `98.2` | | `story_title` | String | Title of the story-based Imprint | `IOC - Samsung Victory Selfie Lookback` | | `story_id` | String | Unique ID for a story | `d546cfd4-5319-48d1-8d8b-b6f08a77de64` | | `story_index` | Numeric | Index of the story being viewed | `2` | | `opened_from_url` | Boolean | Was content opened directly via a URL | `TRUE` | | `by_link` | Boolean | Was frame opened via a link click | `FALSE` | | `tile_id` | String | Unique identifier of the Tile | `e22abe91-30fd-4c22-bddd-92aa998e3a07` | | `tile_source` | String | Source of the Tile content | `INSTAGRAM` | | `tile_type` | String | Type of Tile (e.g. `MediaTile`, `ClickthroughTile`) | `MediaTile` | | `media_url` | String | SDK-selected Tile media URL. For Cloudinary-hosted media, this uses the selected delivery URL when available and falls back to `publicUrl` or `secureUrl`. | `https://example.com/tile.jpg` | | `media_type` | String | Tile media type | `IMAGE` | | `destination_url` | String | Destination URL from a Clickthrough Tile or CTA | `https://www.olympics.com/en/play/trivia/` | | `reveal_type` | String | Reveal interaction type | `SCRATCH` | | `outcome_id` | String | Identifier of the selected Reveal Tile outcome | `outcome-1` | | `outcome_media_url` | String | SDK-selected media URL for the selected Reveal Tile outcome. For Cloudinary-hosted media, this uses the selected delivery URL when available and falls back to `publicUrl` or `secureUrl`. | `https://example.com/outcome.jpg` | | `outcome_media_type` | String | Media type for the selected Reveal Tile outcome | `IMAGE` | | `scratch_milestone` | String | Scratch progress milestone reached | `50_percent` | | `scratch_percentage` | Numeric | Measured scratch coverage percentage | `50` | | `time_to_reveal_ms` | Numeric | Time taken to reveal an outcome, in milliseconds | `455` | | `imprint_time_ms` | Numeric | Time elapsed since the Imprint loaded, in milliseconds | `1275` | | `tile_tag_analytics` | String | Optional analytics tag configured on the Tile | `scratch-campaign` | | `imprint_click_x_px` | Numeric | Click or tap x-coordinate in pixels, relative to the SDK container | `90` | | `imprint_click_y_px` | Numeric | Click or tap y-coordinate in pixels, relative to the SDK container | `79` | | `question_index` | Numeric | Index of the quiz question | `2` | | `option_id` | String | Identifier of the selected option in a poll | `0726f717-11e5-49fd-9429-eba253cccb95` | | `ph_keyword` | String | Placeholder keyword for tracking | `-` | | `form_surface` | String | Surface that rendered a Form Tile, `embed` or `standalone` | `embed` | | `form_slug` | String | Public page slug for a standalone form (standalone only) | `summer-signup` | | `form_tag_analytics` | String | Optional analytics tag set on a Form Tile | `summer-campaign` | | `field_id` | String | Identifier of a form field (`field_filled`) | `3a3c1c63-84bd-4d60-a84a-c0ee909a7397` | | `field_type` | String | Form field type, for example `text`, `email`, `date`, `checkbox`, `choice` or `media` | `email` | | `field_label` | String | Author-defined label of a form field | `Email address` | | `field_required` | Boolean | Whether a form field is required | `TRUE` | | `field_position` | Numeric | Index/position of a form field | `2` | | `reason` | String | Why a form submit was blocked client-side, one of `missing_required`, `invalid_email`, `media_uploading` or `empty_form` | `missing_required` |