Event Properties

Event properties and data structure

This page outlines all the properties commonly attached to analytics events triggered within Amondo. Each property includes a description, data type, and example value to help with implementation, debugging, and analysis. These properties apply across different Imprint formats and Tile types, depending on the specific event being tracked.

Property	Type	Description	Example
imprint_id	String	Unique identifier for the Imprint	c7ea455f-5074-4968-bf72-3e2e899122c0
imprint_mode	String	Format of the Imprint, for example GALLERY, CAROUSEL or STORIES	GALLERY
rendering_mode	String	Rendering mode used by the Web SDK, for example NORMAL or ADS	NORMAL
sdk_version	String	Version of the SDK being used	4.6.3
viewport_w	Numeric	Page viewport width in CSS pixels, host-provided or SDK-measured	390
viewport_h	Numeric	Page viewport height in CSS pixels, host-provided or SDK-measured	844
scroll_y	Numeric	Page scroll offset in CSS pixels, host-provided or SDK-measured	2400
viewport_source	String	Viewport measurement source: host_provided, sdk_measured or unavailable	host_provided
slide_id	String	Unique identifier for a slide in Carousel or Stories	374ea8ff-f0e6-40b0-b739-ecfc6c73e09c
slide_index	Numeric	Index of the current slide	0
direction	String	Direction of navigation (e.g. next, previous)	next
subsequent_slide_id	String	ID of the next slide navigated to	da36e970-9954-4ceb-8a56-b9c0e5625010
subsequent_slide_index	Numeric	Index of the next slide	1
page_id	String	Identifier for a page view	-
page_index	Numeric	Index of the page in sequence	-
scrolled_percentage	Numeric	Percentage of vertical scroll completion	98.2
story_title	String	Title of the story-based Imprint	IOC - Samsung Victory Selfie Lookback
story_id	String	Unique ID for a story	d546cfd4-5319-48d1-8d8b-b6f08a77de64
story_index	Numeric	Index of the story being viewed	2
opened_from_url	Boolean	Was content opened directly via a URL	TRUE
by_link	Boolean	Was frame opened via a link click	FALSE
tile_id	String	Unique identifier of the Tile	e22abe91-30fd-4c22-bddd-92aa998e3a07
tile_source	String	Source of the Tile content	INSTAGRAM
tile_type	String	Type of Tile (e.g. MediaTile, ClickthroughTile)	MediaTile
media_url	String	SDK-selected Tile media URL. For Cloudinary-hosted media, this uses the selected delivery URL when available and falls back to publicUrl or secureUrl.	https://example.com/tile.jpg
media_type	String	Tile media type	IMAGE
destination_url	String	Destination URL from a Clickthrough Tile or CTA	https://www.olympics.com/en/play/trivia/
reveal_type	String	Reveal interaction type	SCRATCH
outcome_id	String	Identifier of the selected Reveal Tile outcome	outcome-1
outcome_media_url	String	SDK-selected media URL for the selected Reveal Tile outcome. For Cloudinary-hosted media, this uses the selected delivery URL when available and falls back to publicUrl or secureUrl.	https://example.com/outcome.jpg
outcome_media_type	String	Media type for the selected Reveal Tile outcome	IMAGE
scratch_milestone	String	Scratch progress milestone reached	50_percent
scratch_percentage	Numeric	Measured scratch coverage percentage	50
time_to_reveal_ms	Numeric	Time taken to reveal an outcome, in milliseconds	455
imprint_time_ms	Numeric	Time elapsed since the Imprint loaded, in milliseconds	1275
tile_tag_analytics	String	Optional analytics tag configured on the Tile	scratch-campaign
imprint_click_x_px	Numeric	Click or tap x-coordinate in pixels, relative to the SDK container	90
imprint_click_y_px	Numeric	Click or tap y-coordinate in pixels, relative to the SDK container	79
question_index	Numeric	Index of the quiz question	2
option_id	String	Identifier of the selected option in a poll	0726f717-11e5-49fd-9429-eba253cccb95
ph_keyword	String	Placeholder keyword for tracking	-
form_surface	String	Surface that rendered a Form Tile, embed or standalone	embed
form_slug	String	Public page slug for a standalone form (standalone only)	summer-signup
form_tag_analytics	String	Optional analytics tag set on a Form Tile	summer-campaign
field_id	String	Identifier of a form field (field_filled)	3a3c1c63-84bd-4d60-a84a-c0ee909a7397
field_type	String	Form field type, for example text, email, date, checkbox, choice or media	email
field_label	String	Author-defined label of a form field	Email address
field_required	Boolean	Whether a form field is required	TRUE
field_position	Numeric	Index/position of a form field	2
reason	String	Why a form submit was blocked client-side, one of missing_required, invalid_email, media_uploading or empty_form	missing_required