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Event Properties

Event properties and data structure

This page outlines all the properties commonly attached to analytics events triggered within Amondo. Each property includes a description, data type, and example value to help with implementation, debugging, and analysis. These properties apply across different Imprint formats and Tile types, depending on the specific event being tracked.

Property

Type

Description

Example

imprint_id

String

Unique identifier for the Imprint

c7ea455f-5074-4968-bf72-3e2e899122c0

imprint_mode

String

Format of the Imprint, for example GALLERY, CAROUSEL or STORIES

GALLERY

rendering_mode

String

Rendering mode used by the Web SDK, for example NORMAL or ADS

NORMAL

sdk_version

String

Version of the SDK being used

4.6.3

viewport_w

Numeric

Page viewport width in CSS pixels, host-provided or SDK-measured

390

viewport_h

Numeric

Page viewport height in CSS pixels, host-provided or SDK-measured

844

scroll_y

Numeric

Page scroll offset in CSS pixels, host-provided or SDK-measured

2400

viewport_source

String

Viewport measurement source: host_provided, sdk_measured or unavailable

host_provided

slide_id

String

Unique identifier for a slide in Carousel or Stories

374ea8ff-f0e6-40b0-b739-ecfc6c73e09c

slide_index

Numeric

Index of the current slide

0

direction

String

Direction of navigation (e.g. next, previous)

next

subsequent_slide_id

String

ID of the next slide navigated to

da36e970-9954-4ceb-8a56-b9c0e5625010

subsequent_slide_index

Numeric

Index of the next slide

1

page_id

String

Identifier for a page view

-

page_index

Numeric

Index of the page in sequence

-

scrolled_percentage

Numeric

Percentage of vertical scroll completion

98.2

story_title

String

Title of the story-based Imprint

IOC - Samsung Victory Selfie Lookback

story_id

String

Unique ID for a story

d546cfd4-5319-48d1-8d8b-b6f08a77de64

story_index

Numeric

Index of the story being viewed

2

opened_from_url

Boolean

Was content opened directly via a URL

TRUE

by_link

Boolean

Was frame opened via a link click

FALSE

tile_id

String

Unique identifier of the Tile

e22abe91-30fd-4c22-bddd-92aa998e3a07

tile_source

String

Source of the Tile content

INSTAGRAM

tile_type

String

Type of Tile (e.g. MediaTile, ClickthroughTile)

MediaTile

media_url

String

SDK-selected Tile media URL. For Cloudinary-hosted media, this uses the selected delivery URL when available and falls back to publicUrl or secureUrl.

https://example.com/tile.jpg

media_type

String

Tile media type

IMAGE

destination_url

String

Destination URL from a Clickthrough Tile or CTA

https://www.olympics.com/en/play/trivia/

reveal_type

String

Reveal interaction type

SCRATCH

outcome_id

String

Identifier of the selected Reveal Tile outcome

outcome-1

outcome_media_url

String

SDK-selected media URL for the selected Reveal Tile outcome. For Cloudinary-hosted media, this uses the selected delivery URL when available and falls back to publicUrl or secureUrl.

https://example.com/outcome.jpg

outcome_media_type

String

Media type for the selected Reveal Tile outcome

IMAGE

scratch_milestone

String

Scratch progress milestone reached

50_percent

scratch_percentage

Numeric

Measured scratch coverage percentage

50

time_to_reveal_ms

Numeric

Time taken to reveal an outcome, in milliseconds

455

imprint_time_ms

Numeric

Time elapsed since the Imprint loaded, in milliseconds

1275

tile_tag_analytics

String

Optional analytics tag configured on the Tile

scratch-campaign

imprint_click_x_px

Numeric

Click or tap x-coordinate in pixels, relative to the SDK container

90

imprint_click_y_px

Numeric

Click or tap y-coordinate in pixels, relative to the SDK container

79

question_index

Numeric

Index of the quiz question

2

option_id

String

Identifier of the selected option in a poll

0726f717-11e5-49fd-9429-eba253cccb95

ph_keyword

String

Placeholder keyword for tracking

-

form_surface

String

Surface that rendered a Form Tile, embed or standalone

embed

form_slug

String

Public page slug for a standalone form (standalone only)

summer-signup

form_tag_analytics

String

Optional analytics tag set on a Form Tile

summer-campaign

field_id

String

Identifier of a form field (field_filled)

3a3c1c63-84bd-4d60-a84a-c0ee909a7397

field_type

String

Form field type, for example text, email, date, checkbox, choice or media

email

field_label

String

Author-defined label of a form field

Email address

field_required

Boolean

Whether a form field is required

TRUE

field_position

Numeric

Index/position of a form field

2

reason

String

Why a form submit was blocked client-side, one of missing_required, invalid_email, media_uploading or empty_form

missing_required

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