Tile-Level Events
Tile-level event tracking and properties
(These relate to interactions with or visibility of individual content Tiles.)
tile_viewed
All
All
Tile entered viewport
tile_clicked
All
All
User tapped/clicked a Tile
reveal_started
All
Reveal
Reveal interaction started
tile_scratched
All
Reveal (Scratch)
Scratch milestone reached
reveal_completed
All
Reveal
Reveal interaction completed
frame_viewed
Gallery, Carousel, Stories
All
Full-view (Frame) opened
frame_closed
Gallery, Carousel, Stories
All
Frame closed or dismissed
cta_clicked
All
Clickthrough, Quiz, Poll, Reveal
CTA or activation link tapped
source_clicked
All
Media, Submission
e.g. user clicks @source
quiz_started
All (esp. Gallery, Carousel)
Quiz
Quiz interaction started
question_finished
All
Quiz
Individual question completed
quiz_finished
All
Quiz
Quiz completed
quiz_retried
All
Quiz
Quiz restarted
quiz_shared
All
Quiz
Result shared
poll_voted
All
Poll
Poll option selected
poll_shared
All
Poll
Poll result shared
form_intro_viewed
All + Standalone
Form
Form intro screen rendered
form_viewed
All + Standalone
Form
Form fields screen rendered (funnel denominator)
form_started
All + Standalone
Form
First field lost focus
field_filled
All + Standalone
Form
A field was completed
form_submit_blocked
All + Standalone
Form
Submit blocked client-side
form_submitted
All + Standalone
Form
Submit succeeded
form_submit_failed
All + Standalone
Form
Submit failed (server/network)
form_completed
All + Standalone
Form
Confirmation screen rendered
form_resubmitted
All + Standalone
Form
Visitor started a second pass
Event: tile_viewed
tile_viewedDescription:
A Tile appeared in the viewport (i.e. was seen by the user).
Properties:
imprint_id
String
1ba8afe7-04dc-4156-b35a-05be5206f99f
imprint_mode
String
GRID
ph_keyword
String
-
scrolled_percentage
Numeric
29.5462899431484
sdk_version
String
4.6.3
tile_id
String
e22abe91-30fd-4c22-bddd-92aa998e3a07
tile_source
String
AMONDO
tile_type
String
MediaTile
Event: tile_clicked
tile_clickedDescription:
A Tile was clicked or tapped by the user (may open a Frame or trigger other interactions).
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
imprint_mode
String
CAROUSEL
sdk_version
String
dev
slide_id
String
374ea8ff-f0e6-40b0-b739-ecfc6c73e09c
slide_index
Numeric
0
tile_id
String
fd0da17c-52e9-488f-a3fa-d3f166f3d262
tile_source
String
AMONDO
tile_type
String
MediaTile
imprint_click_x_px
Numeric
32
imprint_click_y_px
Numeric
46
Event: reveal_started
reveal_startedDescription:
A user started a Reveal Tile interaction.
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
imprint_mode
String
CAROUSEL
sdk_version
String
dev
tile_id
String
fd0da17c-52e9-488f-a3fa-d3f166f3d262
reveal_type
String
SCRATCH
outcome_id
String
outcome-1
outcome_media_url
String
https://example.com/outcome.jpg
outcome_media_type
String
IMAGE
tile_tag_analytics
String
scratch-campaign
imprint_time_ms
Numeric
820
imprint_click_x_px
Numeric
37
imprint_click_y_px
Numeric
52
Event: tile_scratched
tile_scratchedDescription:
A user scratched a Scratch Reveal Tile and reached a tracked progress milestone. The event fires once per milestone per Tile: 10_percent, 50_percent and done.
Broken-cover auto-reveal does not emit tile_scratched.
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
imprint_mode
String
CAROUSEL
sdk_version
String
dev
tile_id
String
fd0da17c-52e9-488f-a3fa-d3f166f3d262
reveal_type
String
SCRATCH
outcome_id
String
outcome-1
outcome_media_url
String
https://example.com/outcome.jpg
outcome_media_type
String
IMAGE
scratch_milestone
String
50_percent
scratch_percentage
Numeric
50
tile_tag_analytics
String
scratch-campaign
imprint_time_ms
Numeric
1275
Event: reveal_completed
reveal_completedDescription:
A user completed a Reveal Tile interaction and the outcome was revealed.
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
imprint_mode
String
CAROUSEL
sdk_version
String
dev
tile_id
String
fd0da17c-52e9-488f-a3fa-d3f166f3d262
reveal_type
String
SCRATCH
outcome_id
String
outcome-1
outcome_media_url
String
https://example.com/outcome.jpg
outcome_media_type
String
IMAGE
time_to_reveal_ms
Numeric
455
scratch_percentage
Numeric
65
tile_tag_analytics
String
scratch-campaign
imprint_time_ms
Numeric
1275
Event: frame_viewed
frame_viewedDescription:
A Tile was opened in Frame view: a full-screen or expanded content view (used in Gallery, Carousel and Stories).
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
by_link
Boolean
-
imprint_mode
String
CAROUSEL
opened_from_url
Boolean
-
sdk_version
String
dev
slide_id
String
374ea8ff-f0e6-40b0-b739-ecfc6c73e09c
slide_index
Numeric
0
tile_id
String
9d3a0967-bc5d-415f-a45b-964c19d59429
tile_source
String
AMONDO
tile_type
String
MediaTile
Event: frame_closed
frame_closedDescription:
A Frame view (fullscreen or expanded view of a Tile) was exited or dismissed by the user. Common in Gallery, Carousel, and Stories formats.
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
imprint_mode
String
CAROUSEL
sdk_version
String
dev
slide_id
String
374ea8ff-f0e6-40b0-b739-ecfc6c73e09c
slide_index
Numeric
0
tile_id
String
9d3a0967-bc5d-415f-a45b-964c19d59429
tile_source
String
AMONDO
tile_type
String
MediaTile
Event: cta_clicked
cta_clickedDescription:
A CTA inside a Clickthrough, Quiz, Poll or Reveal Tile was clicked.
Properties:
imprint_id
String
61230f17-7270-4c3d-9b61-ce7eb34fc3a3
imprint_mode
String
GALLERY
destination_url
String
https://milanocortina2026.olympics.com/en
cta_label
String
Learn More
sdk_version
String
4.20.0
tile_id
String
f1eb9c2b-18a1-4662-99db-2257eb04a93e
tile_tag_analytics
String
summer-campaign
imprint_time_ms
Numeric
1275
imprint_click_x_px
Numeric
65
imprint_click_y_px
Numeric
75
Event: source_clicked
source_clickedDescription:
A source label (e.g. @handle or label) was clicked inside a Tile.
Properties:
imprint_id
String
14a996b2-3ae2-4b71-bac2-078a2b11aedd
imprint_mode
String
CAROUSEL
sdk_version
String
dev
slide_id
String
374ea8ff-f0e6-40b0-b739-ecfc6c73e09c
slide_index
Numeric
0
destination_url
String
https://www.olympics.com/en/play/trivia/
tile_id
String
77cb757a-8375-4e35-86f2-6654e8f6c7f6
tile_source
String
AMONDO
tile_type
String
ClickthroughTile
imprint_click_x_px
Numeric
42
imprint_click_y_px
Numeric
51
Event: quiz_started
quiz_startedDescription:
A user started interacting with a Quiz Tile.
Properties:
imprint_id
String
61230f17-7270-4c3d-9b61-ce7eb34fc3a3
imprint_mode
String
GRID
scrolled_percentage
Numeric
-
sdk_version
String
4.6.3
tile_id
String
f1eb9c2b-18a1-4662-99db-2257eb04a93e
Event: question_finished
question_finishedDescription:
A question in a Quiz Tile was completed.
Properties:
imprint_id
String
8946efc7-9aa6-4d26-9e79-c97a879e9974
imprint_mode
String
GRID
question_index
Numeric
2
scrolled_percentage
Numeric
-
sdk_version
String
4.6.3
tile_id
String
1c588420-3923-478a-9110-8a1512d15096
Event: quiz_finished
quiz_finishedDescription:
The user completed the full quiz (i.e. all questions answered and result reached).
Properties:
imprint_id
String
8946efc7-9aa6-4d26-9e79-c97a879e9974
imprint_mode
String
GRID
scrolled_percentage
Numeric
-
sdk_version
String
4.6.3
tile_id
String
1c588420-3923-478a-9110-8a1512d15096
Event: quiz_retried
quiz_retriedDescription:
The user restarted the quiz after previously completing it.
Properties:
imprint_id
String
dd462b1c-b418-4546-8a4e-6b4009630cc3
imprint_mode
String
GRID
scrolled_percentage
Numeric
-
sdk_version
String
dev
tile_id
String
3a3c1c63-84bd-4d60-a84a-c0ee909a7397
Event: quiz_shared
quiz_sharedDescription:
The user shared their result from a Quiz Tile.
Properties:
imprint_id
String
dd462b1c-b418-4546-8a4e-6b4009630cc3
imprint_mode
String
GRID
scrolled_percentage
Numeric
-
sdk_version
String
dev
tile_id
String
3a3c1c63-84bd-4d60-a84a-c0ee909a7397
Event: poll_voted
poll_votedDescription:
A user voted in a Poll Tile.
Properties:
imprint_id
String
843d86d1-a3a1-42f7-ae3c-87a4b3071882
imprint_mode
String
STORY
option_id
String
0726f717-11e5-49fd-9429-eba253cccb95
scrolled_percentage
Numeric
-
sdk_version
String
4.6.3
tile_id
String
575d052e-92c2-4b88-a453-7e262881c9e1
Event: poll_shared
poll_sharedDescription:
A user shared the results of a Poll Tile.
Properties:
imprint_id
String
843d86d1-a3a1-42f7-ae3c-87a4b3071882
imprint_mode
String
STORY
scrolled_percentage
Numeric
-
sdk_version
String
4.6.3
tile_id
String
575d052e-92c2-4b88-a453-7e262881c9e1
Form Tile events
Form Tiles emit a drop-off funnel (form_intro_viewed, form_viewed, form_started, field_filled, form_submit_blocked, form_submitted, form_submit_failed, form_completed and form_resubmitted). Unlike the other Tile events above, these fire on two surfaces — the Web SDK embed and the standalone public form page — and use a surface-aware property set keyed by tile_id and form_surface rather than the SDK Imprint properties. See the Form Tile page for fire conditions, frequency and the full property contract.
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