> For the complete documentation index, see [llms.txt](https://docs.amondo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.amondo.com/analytics/event-reference/tile-level-events.md).

# Tile-Level Events

*(These relate to interactions with or visibility of individual content Tiles.)*

| Event Name            | Formats                      | Tile Types                       | Notes                                            |
| --------------------- | ---------------------------- | -------------------------------- | ------------------------------------------------ |
| `tile_viewed`         | All                          | All                              | Tile entered viewport                            |
| `tile_clicked`        | All                          | All                              | User tapped/clicked a Tile                       |
| `reveal_started`      | All                          | Reveal                           | Reveal interaction started                       |
| `tile_scratched`      | All                          | Reveal (Scratch)                 | Scratch milestone reached                        |
| `reveal_completed`    | All                          | Reveal                           | Reveal interaction completed                     |
| `frame_viewed`        | Gallery, Carousel, Stories   | All                              | Full-view (Frame) opened                         |
| `frame_closed`        | Gallery, Carousel, Stories   | All                              | Frame closed or dismissed                        |
| `cta_clicked`         | All                          | Clickthrough, Quiz, Poll, Reveal | CTA or activation link tapped                    |
| `source_clicked`      | All                          | Media, Submission                | e.g. user clicks @source                         |
| `quiz_started`        | All (esp. Gallery, Carousel) | Quiz                             | Quiz interaction started                         |
| `question_finished`   | All                          | Quiz                             | Individual question completed                    |
| `quiz_finished`       | All                          | Quiz                             | Quiz completed                                   |
| `quiz_retried`        | All                          | Quiz                             | Quiz restarted                                   |
| `quiz_shared`         | All                          | Quiz                             | Result shared                                    |
| `poll_voted`          | All                          | Poll                             | Poll option selected                             |
| `poll_shared`         | All                          | Poll                             | Poll result shared                               |
| `form_intro_viewed`   | All + Standalone             | Form                             | Form intro screen rendered                       |
| `form_viewed`         | All + Standalone             | Form                             | Form fields screen rendered (funnel denominator) |
| `form_started`        | All + Standalone             | Form                             | First field lost focus                           |
| `field_filled`        | All + Standalone             | Form                             | A field was completed                            |
| `form_submit_blocked` | All + Standalone             | Form                             | Submit blocked client-side                       |
| `form_submitted`      | All + Standalone             | Form                             | Submit succeeded                                 |
| `form_submit_failed`  | All + Standalone             | Form                             | Submit failed (server/network)                   |
| `form_completed`      | All + Standalone             | Form                             | Confirmation screen rendered                     |
| `form_resubmitted`    | All + Standalone             | Form                             | Visitor started a second pass                    |

#### Event: `tile_viewed`

**Description:**

A Tile appeared in the viewport (i.e. was seen by the user).

**Properties:**

| Property              | Type    | Example                                |
| --------------------- | ------- | -------------------------------------- |
| `imprint_id`          | String  | `1ba8afe7-04dc-4156-b35a-05be5206f99f` |
| `imprint_mode`        | String  | `GRID`                                 |
| `ph_keyword`          | String  | `-`                                    |
| `scrolled_percentage` | Numeric | `29.5462899431484`                     |
| `sdk_version`         | String  | `4.6.3`                                |
| `tile_id`             | String  | `e22abe91-30fd-4c22-bddd-92aa998e3a07` |
| `tile_source`         | String  | `AMONDO`                               |
| `tile_type`           | String  | `MediaTile`                            |

#### Event: `tile_clicked`

**Description:**

A Tile was clicked or tapped by the user (may open a Frame or trigger other interactions).

**Properties:**

| Property             | Type    | Example                                |
| -------------------- | ------- | -------------------------------------- |
| `imprint_id`         | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd` |
| `imprint_mode`       | String  | `CAROUSEL`                             |
| `sdk_version`        | String  | `dev`                                  |
| `slide_id`           | String  | `374ea8ff-f0e6-40b0-b739-ecfc6c73e09c` |
| `slide_index`        | Numeric | `0`                                    |
| `tile_id`            | String  | `fd0da17c-52e9-488f-a3fa-d3f166f3d262` |
| `tile_source`        | String  | `AMONDO`                               |
| `tile_type`          | String  | `MediaTile`                            |
| `imprint_click_x_px` | Numeric | `32`                                   |
| `imprint_click_y_px` | Numeric | `46`                                   |

#### Event: `reveal_started`

**Description:**

A user started a Reveal Tile interaction.

**Properties:**

| Property             | Type    | Example                                |
| -------------------- | ------- | -------------------------------------- |
| `imprint_id`         | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd` |
| `imprint_mode`       | String  | `CAROUSEL`                             |
| `sdk_version`        | String  | `dev`                                  |
| `tile_id`            | String  | `fd0da17c-52e9-488f-a3fa-d3f166f3d262` |
| `reveal_type`        | String  | `SCRATCH`                              |
| `outcome_id`         | String  | `outcome-1`                            |
| `outcome_media_url`  | String  | `https://example.com/outcome.jpg`      |
| `outcome_media_type` | String  | `IMAGE`                                |
| `tile_tag_analytics` | String  | `scratch-campaign`                     |
| `imprint_time_ms`    | Numeric | `820`                                  |
| `imprint_click_x_px` | Numeric | `37`                                   |
| `imprint_click_y_px` | Numeric | `52`                                   |

#### Event: `tile_scratched`

**Description:**

A user scratched a Scratch Reveal Tile and reached a tracked progress milestone. The event fires once per milestone per Tile: `10_percent`, `50_percent` and `done`.

Broken-cover auto-reveal does not emit `tile_scratched`.

**Properties:**

| Property             | Type    | Example                                |
| -------------------- | ------- | -------------------------------------- |
| `imprint_id`         | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd` |
| `imprint_mode`       | String  | `CAROUSEL`                             |
| `sdk_version`        | String  | `dev`                                  |
| `tile_id`            | String  | `fd0da17c-52e9-488f-a3fa-d3f166f3d262` |
| `reveal_type`        | String  | `SCRATCH`                              |
| `outcome_id`         | String  | `outcome-1`                            |
| `outcome_media_url`  | String  | `https://example.com/outcome.jpg`      |
| `outcome_media_type` | String  | `IMAGE`                                |
| `scratch_milestone`  | String  | `50_percent`                           |
| `scratch_percentage` | Numeric | `50`                                   |
| `tile_tag_analytics` | String  | `scratch-campaign`                     |
| `imprint_time_ms`    | Numeric | `1275`                                 |

#### Event: `reveal_completed`

**Description:**

A user completed a Reveal Tile interaction and the outcome was revealed.

**Properties:**

| Property             | Type    | Example                                |
| -------------------- | ------- | -------------------------------------- |
| `imprint_id`         | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd` |
| `imprint_mode`       | String  | `CAROUSEL`                             |
| `sdk_version`        | String  | `dev`                                  |
| `tile_id`            | String  | `fd0da17c-52e9-488f-a3fa-d3f166f3d262` |
| `reveal_type`        | String  | `SCRATCH`                              |
| `outcome_id`         | String  | `outcome-1`                            |
| `outcome_media_url`  | String  | `https://example.com/outcome.jpg`      |
| `outcome_media_type` | String  | `IMAGE`                                |
| `time_to_reveal_ms`  | Numeric | `455`                                  |
| `scratch_percentage` | Numeric | `65`                                   |
| `tile_tag_analytics` | String  | `scratch-campaign`                     |
| `imprint_time_ms`    | Numeric | `1275`                                 |

#### Event: `frame_viewed`

**Description:**

A Tile was opened in Frame view: a full-screen or expanded content view (used in Gallery, Carousel and Stories).

**Properties:**

| Property          | Type    | Example                                |
| ----------------- | ------- | -------------------------------------- |
| `imprint_id`      | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd` |
| `by_link`         | Boolean | `-`                                    |
| `imprint_mode`    | String  | `CAROUSEL`                             |
| `opened_from_url` | Boolean | `-`                                    |
| `sdk_version`     | String  | `dev`                                  |
| `slide_id`        | String  | `374ea8ff-f0e6-40b0-b739-ecfc6c73e09c` |
| `slide_index`     | Numeric | `0`                                    |
| `tile_id`         | String  | `9d3a0967-bc5d-415f-a45b-964c19d59429` |
| `tile_source`     | String  | `AMONDO`                               |
| `tile_type`       | String  | `MediaTile`                            |

#### Event: `frame_closed`

**Description:**

A Frame view (fullscreen or expanded view of a Tile) was exited or dismissed by the user. Common in Gallery, Carousel, and Stories formats.

**Properties:**

| Property       | Type    | Example                                |
| -------------- | ------- | -------------------------------------- |
| `imprint_id`   | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd` |
| `imprint_mode` | String  | `CAROUSEL`                             |
| `sdk_version`  | String  | `dev`                                  |
| `slide_id`     | String  | `374ea8ff-f0e6-40b0-b739-ecfc6c73e09c` |
| `slide_index`  | Numeric | `0`                                    |
| `tile_id`      | String  | `9d3a0967-bc5d-415f-a45b-964c19d59429` |
| `tile_source`  | String  | `AMONDO`                               |
| `tile_type`    | String  | `MediaTile`                            |

#### Event: `cta_clicked`

**Description:**

A CTA inside a Clickthrough, Quiz, Poll or Reveal Tile was clicked.

**Properties:**

| Property             | Type    | Example                                     |
| -------------------- | ------- | ------------------------------------------- |
| `imprint_id`         | String  | `61230f17-7270-4c3d-9b61-ce7eb34fc3a3`      |
| `imprint_mode`       | String  | `GALLERY`                                   |
| `destination_url`    | String  | `https://milanocortina2026.olympics.com/en` |
| `cta_label`          | String  | `Learn More`                                |
| `sdk_version`        | String  | `4.20.0`                                    |
| `tile_id`            | String  | `f1eb9c2b-18a1-4662-99db-2257eb04a93e`      |
| `tile_tag_analytics` | String  | `summer-campaign`                           |
| `imprint_time_ms`    | Numeric | `1275`                                      |
| `imprint_click_x_px` | Numeric | `65`                                        |
| `imprint_click_y_px` | Numeric | `75`                                        |

#### Event: `source_clicked`

**Description:**

A source label (e.g. @handle or label) was clicked inside a Tile.

**Properties:**

| Property             | Type    | Example                                    |
| -------------------- | ------- | ------------------------------------------ |
| `imprint_id`         | String  | `14a996b2-3ae2-4b71-bac2-078a2b11aedd`     |
| `imprint_mode`       | String  | `CAROUSEL`                                 |
| `sdk_version`        | String  | `dev`                                      |
| `slide_id`           | String  | `374ea8ff-f0e6-40b0-b739-ecfc6c73e09c`     |
| `slide_index`        | Numeric | `0`                                        |
| `destination_url`    | String  | `https://www.olympics.com/en/play/trivia/` |
| `tile_id`            | String  | `77cb757a-8375-4e35-86f2-6654e8f6c7f6`     |
| `tile_source`        | String  | `AMONDO`                                   |
| `tile_type`          | String  | `ClickthroughTile`                         |
| `imprint_click_x_px` | Numeric | `42`                                       |
| `imprint_click_y_px` | Numeric | `51`                                       |

#### Event: `quiz_started`

**Description:**

A user started interacting with a Quiz Tile.

**Properties:**

| Property             | Type    | Example                              |
| -------------------- | ------- | ------------------------------------ |
| imprint\_id          | String  | 61230f17-7270-4c3d-9b61-ce7eb34fc3a3 |
| imprint\_mode        | String  | GRID                                 |
| scrolled\_percentage | Numeric | -                                    |
| sdk\_version         | String  | 4.6.3                                |
| tile\_id             | String  | f1eb9c2b-18a1-4662-99db-2257eb04a93e |

#### Event: `question_finished`

**Description:**

A question in a Quiz Tile was completed.

**Properties:**

| Property              | Type    | Example                              |
| --------------------- | ------- | ------------------------------------ |
| `imprint_id`          | String  | 8946efc7-9aa6-4d26-9e79-c97a879e9974 |
| `imprint_mode`        | String  | GRID                                 |
| `question_index`      | Numeric | 2                                    |
| `scrolled_percentage` | Numeric | -                                    |
| `sdk_version`         | String  | 4.6.3                                |
| `tile_id`             | String  | 1c588420-3923-478a-9110-8a1512d15096 |

#### Event: `quiz_finished`

**Description:**

The user completed the full quiz (i.e. all questions answered and result reached).

**Properties:**

| Property             | Type    | Example                              |
| -------------------- | ------- | ------------------------------------ |
| imprint\_id          | String  | 8946efc7-9aa6-4d26-9e79-c97a879e9974 |
| imprint\_mode        | String  | GRID                                 |
| scrolled\_percentage | Numeric | -                                    |
| sdk\_version         | String  | 4.6.3                                |
| tile\_id             | String  | 1c588420-3923-478a-9110-8a1512d15096 |

#### Event: `quiz_retried`

**Description:**

The user restarted the quiz after previously completing it.

**Properties:**

| Property             | Type    | Example                              |
| -------------------- | ------- | ------------------------------------ |
| imprint\_id          | String  | dd462b1c-b418-4546-8a4e-6b4009630cc3 |
| imprint\_mode        | String  | GRID                                 |
| scrolled\_percentage | Numeric | -                                    |
| sdk\_version         | String  | dev                                  |
| tile\_id             | String  | 3a3c1c63-84bd-4d60-a84a-c0ee909a7397 |

#### Event: `quiz_shared`

**Description:**

The user shared their result from a Quiz Tile.

**Properties:**

| Property             | Type    | Example                              |
| -------------------- | ------- | ------------------------------------ |
| imprint\_id          | String  | dd462b1c-b418-4546-8a4e-6b4009630cc3 |
| imprint\_mode        | String  | GRID                                 |
| scrolled\_percentage | Numeric | -                                    |
| sdk\_version         | String  | dev                                  |
| tile\_id             | String  | 3a3c1c63-84bd-4d60-a84a-c0ee909a7397 |

#### Event: `poll_voted`

**Description:**

A user voted in a Poll Tile.

**Properties:**

| Property             | Type    | Example                              |
| -------------------- | ------- | ------------------------------------ |
| imprint\_id          | String  | 843d86d1-a3a1-42f7-ae3c-87a4b3071882 |
| imprint\_mode        | String  | STORY                                |
| option\_id           | String  | 0726f717-11e5-49fd-9429-eba253cccb95 |
| scrolled\_percentage | Numeric | -                                    |
| sdk\_version         | String  | 4.6.3                                |
| tile\_id             | String  | 575d052e-92c2-4b88-a453-7e262881c9e1 |

#### Event: `poll_shared`

**Description:**

A user shared the results of a Poll Tile.

**Properties:**

| Property             | Type    | Example                              |
| -------------------- | ------- | ------------------------------------ |
| imprint\_id          | String  | 843d86d1-a3a1-42f7-ae3c-87a4b3071882 |
| imprint\_mode        | String  | STORY                                |
| scrolled\_percentage | Numeric | -                                    |
| sdk\_version         | String  | 4.6.3                                |
| tile\_id             | String  | 575d052e-92c2-4b88-a453-7e262881c9e1 |

#### Form Tile events

Form Tiles emit a drop-off funnel (`form_intro_viewed`, `form_viewed`, `form_started`, `field_filled`, `form_submit_blocked`, `form_submitted`, `form_submit_failed`, `form_completed` and `form_resubmitted`). Unlike the other Tile events above, these fire on two surfaces — the Web SDK **embed** and the **standalone** public form page — and use a surface-aware property set keyed by `tile_id` and `form_surface` rather than the SDK Imprint properties. See the [Form Tile](/analytics/metrics-by-tile-type/form-tile.md) page for fire conditions, frequency and the full property contract.