Metrics by Tile Type

Analytics metrics by Tile type

Each Tile type includes its own interaction model, which determines what performance data is captured. This section outlines the metrics available for each supported Tile type:

• Media Tile: Standard content display (photo or video)

• Text Tile: Standalone text content from social posts or custom copy

• Clickthrough Tile: Interactive tile linking to external content

• Reveal Tile: Interactive tile that reveals an outcome after a click or scratch interaction

• Quiz Tile: Multiple-choice quiz to drive engagement

• Poll Tile: Quick opinion-based voting interaction

• Submission Tile: User-generated content submission form

• Form Tile: Author-defined form with a drop-off funnel

While all Tiles track baseline metrics (like views and clicks), interaction-specific Tiles capture additional events such as clicks, answers, votes, submissions or form completions, depending on the functionality.