Sourcing Guidelines

Understand best practices for sourcing content safely and effectively.

Bespoke Hashtags

Using a bespoke hashtag for your campaign serves an important purpose beyond simply filtering content. While all content is moderated before being included in an Imprint, a bespoke hashtag makes it clear to users that content is being submitted specifically for the campaign and may be used as part of it.

This acts as a soft opt-in mechanism, helping to establish that users understand their content may be featured in the campaign when they use the hashtag. This clarity benefits both creators and brands by setting clear expectations about how submitted content will be used.

When planning your campaign, consider:

• Creating a unique hashtag that's specific to your campaign or brand

• Promoting the hashtag clearly in campaign materials

• Ensuring users understand their content may be featured when using the hashtag