# Upload owned assets

Amondo lets you upload your own brand or partner photos and videos as **Media Tiles** and add them directly to your [Collections](/getting-started/core-platform-concepts/collections.md). Once added, these assets can be reused across any connected Imprint.

Uploading owned assets gives you full control over how your content appears and behaves – while keeping it structured, reusable and consistent across experiences.

### **What you can do with Media Tiles and uploads**

**Media Tiles** allow you to upload and control your owned content in a flexible way:

* Upload your photos and videos in multiple formats, including **JPEG, PNG, WebP, MP4, MOV and AVIF**
* Add multiple files at once as a batch upload
* Add captions or supporting text to provide context to the Tiles
* Set custom dates for when content was created for accurate timelines
* Display author information with avatars and usernames
* Mark content as Instagram Stories when relevant
* Control how images are displayed, including cropped or full-width with borders

{% hint style="info" %}
Before uploading, review [**Tile specs and supported sizes here**](/platform-guides/build/activation-tiles/tile-specs.md) to make sure your content displays correctly.
{% endhint %}

### **Creating a Media Tile**

{% stepper %}
{% step %}
Open the Collection you want to add the content to and click the "**Add Content**" button.

{% endstep %}

{% step %}
Select "**Media Tile**" from the list of available sources.

{% endstep %}

{% step %}
Click "**Upload media**" and choose your photo or video. You can upload multiple files at once.

{% endstep %}

{% step %}
Click "**Create Tile**" to add the media to your collection.

{% endstep %}
{% endstepper %}

Once created, the Tile is ready to be used in any Imprint connected to this Collection.

### **Additional options**

When creating a Media Tile, you can further customise how it appears and behaves using the following optional settings:

* **Caption** – Add text or a description to accompany your media
* **Date** – Set a custom creation date for the content
* **Show author** – Optionally display author information, including avatar and username
* **Instagram Story** – Mark the Tile as content originally created for Instagram Stories
* **Non-interactive** - Make the Tile non-clickable within an Imprint
* **Fit cropping** – Choose whether the image is cropped to fit the tile or shown un full with borders 

These options help you tailor how your own content is presented


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