> For the complete documentation index, see [llms.txt](https://docs.amondo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.amondo.com/platform-guides/measure/analytics-overview.md).

# Analytics Overview

Amondo tracks engagement automatically when an Imprint is embedded with the Web SDK. The analytics stream covers Imprint visibility, format navigation, Tile exposure, Frame activity, CTA clicks and activation Tile interactions.

Use this page for the measurement model. For the exact event contract emitted by the Web SDK, see [Web SDK Events](/developer-guides/websdk-events.md).

## What Is Tracked

| Area               | Examples                                                                 |
| ------------------ | ------------------------------------------------------------------------ |
| Imprint visibility | Imprint viewed, qualified view, time in view, page leave.                |
| Format navigation  | Gallery page changes, Carousel slide changes, Stories opened and viewed. |
| Tile engagement    | Tile viewed, Tile left, Tile clicked, source clicks.                     |
| Frame engagement   | Frame viewed, changed and closed, with active dwell time.                |
| Activation Tiles   | Quiz, Poll and Reveal interactions.                                      |
| Commercial intent  | CTA clicks and share actions where supported.                            |

## Event Reference

[Web SDK Events](/developer-guides/websdk-events.md) is the canonical event reference for embedded Imprints.

The older analytics event reference pages remain available for existing links, but should be treated as secondary until they are rebuilt from the Web SDK event reference.