Analytics Overview

Get an overview of how analytics work across Amondo activations.

Amondo tracks engagement automatically when an Imprint is embedded with the Web SDK. The analytics stream covers Imprint visibility, format navigation, Tile exposure, Frame activity, CTA clicks and activation Tile interactions.

Use this page for the measurement model. For the exact event contract emitted by the Web SDK, see Web SDK Events.

What Is Tracked

Area	Examples
Imprint visibility	Imprint viewed, qualified view, time in view, page leave.
Format navigation	Gallery page changes, Carousel slide changes, Stories opened and viewed.
Tile engagement	Tile viewed, Tile left, Tile clicked, source clicks.
Frame engagement	Frame viewed, changed and closed, with active dwell time.
Activation Tiles	Quiz, Poll and Reveal interactions.
Commercial intent	CTA clicks and share actions where supported.

Event Reference

Web SDK Events is the canonical event reference for embedded Imprints.

The older analytics event reference pages remain available for existing links, but should be treated as secondary until they are rebuilt from the Web SDK event reference.