# Briefing

## Overview

The Content Brief defines the direction, parameters, and goals for each Managed Delivery campaign. It is the foundation of all moderation and reporting work. It makes sure that every piece of content curated by Amondo aligns with brand objectives, tone, and compliance requirements.

Once onboarding is complete, Amondo and the client create or confirm the Content Brief together. This document can be updated at any time and serves as the single source of truth for campaign delivery.

## Purpose

The Content Brief provides clear guidance on what to include, what to avoid, and how content should appear across Imprints. It allows Amondo’s moderation team to make informed, consistent curation decisions without additional approvals or revisions.

A clear brief helps reduce turnaround time, maintain content quality, and ensure that all output meets brand and platform standards.

## What to include

A Content Brief typically includes:

* Hashtags, accounts, or keywords to include or avoid
* Approved sources, such as URLs, news feeds, or cloud storage folders
* Tone and visual direction, with examples of preferred content
* Scheduling or frequency of updates
* Guidance on sensitive or restricted content (e.g. age gates, embargoed posts, competitor exclusions)
* Languages and regions, if applicable

Amondo will provide a Content Brief template to simplify setup and ensure consistency across campaigns.

{% hint style="success" %}
An example of a completed Content Brief can be viewed here: [Example Content Brief](https://amo.lt/2X7p0dz)
{% endhint %}

## Updates

The Content Brief is a live document. Clients can update it at any time, provided changes are communicated to Amondo and confirmed before the next curation cycle. Updates may include new hashtags, updated creative direction, or modified publishing schedules.

## Communication

A shared communication channel typically Slack, WhatsApp, or email is created during onboarding and remains active throughout delivery. All updates to the Content Brief, feedback, and content direction are shared and confirmed in this channel.

## Connection to moderation

Once the Content Brief is agreed, Amondo’s moderation team uses it as the operational guide for content selection and approvals. For more on this process, see [Moderation & Approvals](/managed-delivery/moderation-and-approvals.md).


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