# Imprints

An **Imprint** is how content in Amondo is presented to an audience. While [Collections](/getting-started/core-platform-concepts/collections.md) hold the content itself, an Imprint defines the layout, design and overall experience of how that content is displayed.

Imprints transform raw content into structured, branded outputs that can be styled and customised for different use cases. They act as the bridge between content management (Collections) and audience-facing experiences.

### Purpose of Imprints

Imprints are designed to:

1. **Present content in beautiful formats** – normalising and standardising presentation no matter the source or original format.
2. **Drive deep audience engagement** – turning passive viewing into interactive experiences.
3. **Collect performance data and first party data** – providing insights that help measure success and inform future activations.

\[*Provide an image here of a pretty simple, straightforward Imprint - in the below pages we'll show different Imprint types]*

### Imprint Formats

Amondo offers four Imprint formats, each optimised for a different type of experience:

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-objects-column">:objects-column:</i></td><td><strong>Gallery</strong></td><td>A grid-based format that displays multiple pieces of content together, allowing audiences to browse at a glance.</td><td><a href="/pages/J9fmMMjry5Y3V79hRp1q">/pages/J9fmMMjry5Y3V79hRp1q</a></td></tr><tr><td><i class="fa-diagram-lean-canvas">:diagram-lean-canvas:</i></td><td><strong>Carousel</strong></td><td>A horizontal scrolling format that highlights a series of content items in a compact, swipeable strip.</td><td><a href="/pages/CDGJcbK4eK8RJoI2x9zS">/pages/CDGJcbK4eK8RJoI2x9zS</a></td></tr><tr><td><i class="fa-gallery-thumbnails">:gallery-thumbnails:</i></td><td><strong>Stories</strong></td><td>A mobile-optimised format inspired by social stories, presenting content one piece at a time in an immersive, swipe-through experience.</td><td><a href="/pages/DJVqRFWJqjxaS47PyW2T">/pages/DJVqRFWJqjxaS47PyW2T</a></td></tr><tr><td><i class="fa-screen-users">:screen-users:</i></td><td><strong>Display</strong></td><td>A large-scale format designed for live screens and broadcast environments, supporting both grid and full-screen “hero” modes.</td><td><a href="/pages/JQ59TUUzjHlEhHsT9wSa">/pages/JQ59TUUzjHlEhHsT9wSa</a></td></tr></tbody></table>

### Imprints and Collections

Each Imprint is connected to one or more [Collections](/getting-started/core-platform-concepts/collections.md). The Imprint determines *how* content from a Collection will appear, while the Collection determines *what* content is available.

This separation means the same Collection can power multiple Imprints, allowing teams to reuse content across different experiences without duplication.


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