Permissions & Rights

Understand the permissions required to embed and display public social content, and how Amondo ensures compliance with platform terms and developer policies.

You generally do not need permission to embed and display public user-generated content (UGC) from Instagram or other social platforms on websites, mobile apps or digital screens, provided you use the platform's official embed or API and respect the creator's privacy settings.

Not legal advice. Platform terms can change and specific use cases may require additional rights (e.g., music, logos, people's likeness). Consult your legal counsel for edge cases.

Why embedding public posts is permitted

When someone creates an Instagram account, they agree to Instagram's Terms, which grant Instagram broad rights to host, use, distribute and publicly perform or display users' content (subject to privacy/settings). Embeds are one way Instagram (and third-party tools using Instagram's APIs) enable that "publicly perform or display" right on external sites and screens.

Instagram Terms (Section 4.3): Excerpt

Permissions you give to us. As part of our agreement, you also give us permissions that we need to provide the Service. We do not claim ownership of your content, but you grant us a licence to use it. …When you share, post or upload content that is covered by intellectual property rights (such as photos or videos) on or in connection with our Service, you hereby grant to us a non-exclusive, royalty-free, transferable, sublicensable, worldwide licence to host, use, distribute, modify, run, copy, publicly perform or display, translate and create derivative works of your content (consistent with your privacy and application settings). This licence will end when your content is deleted from our systems…

Source: Instagram Help Center: "Permissions you give to us" (Section 4.3)

What “embedding” means in practice

Embedding Instagram posts is a distribution method that lets anyone add Instagram images/videos to their site or digital product using the official embed:

1. Open a public Instagram post on desktop.

2. Click the three dots menu.

3. Choose Embed to get the code snippet.

4. Paste the snippet into your website, app or CMS.

This same concept applies to other platforms (e.g., X (Twitter)), which provide official embeds for public posts.

How Amondo complies

Amondo automates the collection and display of public UGC at scale using official platform APIs and partner programs.

• Meta (Instagram & Facebook) compliance

  • Amondo adheres to Meta’s Platform Terms and the Developer/Partner Agreement.

  • During partner onboarding, the use case is described in detail to Meta.

  • Meta’s developer team can access and monitor usage for compliance.

• Other platforms

  • Similar principles apply: we use official APIs/embeds, respect privacy settings and follow each platform's developer policies.

Bottom line: Amondo only surfaces public content and uses official integration paths that platforms explicitly allow.

When you do need permission

Without obtaining permission from the rights holder(s), you cannot:

• Display private content. Private or restricted posts are not accessible via Amondo.

• Modify media (e.g. edit/crop in ways that create derivatives outside what the platform/embedding allows).

• Print images or videos (e.g. a coffee-table book or physical merchandise).

• Copy and republish UGC to your own social profiles or re-upload it elsewhere (including digital out-of-home) outside of the platform’s official embed or permitted API usage.

Even with public posts, additional permissions may be required if the content includes third-party rights (music, trademarks, recognisable people/likeness, event footage with separate restrictions, etc.).

Quick checklist

• Is the post public? → If yes, embedding via the platform’s official tools is generally permitted.

• Are you using the official embed/API (not downloading and re-uploading)? → If yes, you’re aligned with platform distribution rights.

• Do you plan to alter, print or republish the media outside the embed? → If yes, get explicit permission (and consider additional rights like music/likeness).

• Are you compliant with the platform’s Developer/Platform Policies? → If yes, proceed; if not sure, review the relevant policy pages.

Getting explicit consent

For more detailed guidance on how to request and record creator approval, see Getting Explicit Consent to Use Content.